Appointment setting, SDR outreach, channel development and closing support, for any industry. Focused on Canada and the United States, with India and other markets by arrangement. An outreach review, a two week trial, then 90 days before any yearly agreement.
An agricultural robotics manufacturer launching a new machine in Canada. Its own demo farm program had not produced a sale. This outreach produced the only system sold during the trial. Client name withheld, figures approximate.
The multiplier was not more calls. It was borrowed trust: a dealer who brought his own customers, a university research partner, and group events where one introduction reached a room. See the full results →
Junior callers, template scripts, contracts you cannot leave, and reports full of activity. Here is the difference.
| Typical outsourced firm | Astra | |
|---|---|---|
| Who calls | Junior reps, often rotated between clients | Callers matched to your market and language, checked daily, led by a senior seller |
| Industries | One script for everyone | Any industry for booking. Senior expertise when the conversation turns technical |
| Markets | Mostly English | Canada and the US in English and French. India by arrangement, others with notice |
| What counts | Meetings booked | Meetings held, against a written standard and a target set for your market |
| Commitment | A long contract signed before you hear a single buyer | A two week trial, then 90 days, then a year only once it is working |
| Your data | Rules buried in the contract | Stated plainly: never your direct competitor at the same time, a full export if you want one, and your name and strategy stay confidential |
| Reporting | Monthly activity counts | Weekly in the first month, then every two weeks. What buyers said, not just how many |
| Pricing | Quoted after long scoping | A clear written quote after one short call |
A review of your list and pitch, then a two week trial on your market. Most firms want a long contract before you hear anything.
We review your target list, script or pitch, make real calls on your market, and give you a scored review within 48 hours.
A real caller on your market for two weeks. You hear what buyers say. You can stop at the end of the trial.
Three months of outreach with weekly reports. Targets for the year are set from what these 90 days show.
Once the numbers show it works, the work continues on a one year agreement, with what you have already paid taken off.
Booking a meeting and running a technical discovery are different jobs, so they are staffed differently. Every engagement is quoted after a short call, because the right price depends on your market, your targets and the time involved.
A trained caller books meetings against your qualification standard and follows up inbound inquiries quickly. Any industry.
Phone, email and LinkedIn to an agreed list, with real discovery on every call and a written brief on every buyer.
Find, approach and sign distributors, dealers and partners who already have your buyers' trust, with tiered programs that reward partners who sell and support more than those who refer. Led by a senior seller.
Discovery, demos with your team and the path to purchase order, with disciplined discovery and qualification.
Part time sales leadership: strategy, playbook, hiring, pipeline reviews, coaching your team and closing key deals.
| Options | Price | |
|---|---|---|
| Buyer responses and meeting details | What each buyer said and full contact details of every meeting | Included |
| Progress reports | Weekly report and call in month one, then every two weeks | Included |
| Full data export | A complete copy of the target list, every contact note and outcome, in your CRM | Quoted |
| Full recordings and playbook | Complete calls including our questions, plus the scripts, to train your own team | Quoted |
| Two week test | A real caller on your market for two weeks. If you continue, the fee comes off the 90 day program | Quoted |
| Pay per meeting | After the test, pay only for qualified meetings held, once we know your market | Quoted |
| Hire your caller | After three months, hire the caller who worked your account | Quoted |
| More callers or languages | Add callers, India, or other countries and languages with advance notice | Quoted |
We never work for your direct competitor at the same time. Astra keeps the business contact and market data it gathers and may work with suppliers of related products who sell to the same buyers. Your name, strategy, pricing and product details always stay confidential. Read the full data and confidentiality terms.
Every engagement earns its next step: an outreach review, a two week trial, a 90 day program, then a one year agreement once the numbers show it works. You can stop at the end of the trial or the 90 days. If you go ahead with the next step, what you have already paid comes off its price.
For companies looking for a salesperson. A senior seller from Astra works your territory as your rep: prospecting, visits, demos, quotes and closing. Paid like a salesperson, measured on the numbers that matter, without the cost and risk of an employee.
| Hiring a rep | Astra dedicated rep | |
|---|---|---|
| Cost on top of salary | CPP, EI, benefits, car, phone and laptop, often 30 to 40% more | None. One invoice a month |
| Finding the person | Months of searching, or an agency fee of about 20% of salary | Start within weeks |
| Ramp up | Often six months before a new rep produces | Selling from the first month, with fifteen years in industrial and technology sales |
| Targets | Often set before anyone knows the market | Set at day 90 from what the market actually showed |
| If it does not work | Severance, and starting the search again | Stop after the 90 day trial. No severance, no search |
Pricing is quoted for each territory, based on the market and the targets.
Most companies spend on new leads while open quotes, old customers and trade show badges sit untouched. These programs start there.
We call every open quote: is it still live, who decides, what is in the way, and when. You get the ones ready to buy, and the real reasons the others went quiet.
Customers who have not ordered in a year or more. We find out why, and book the ones worth a visit. Often the answer is simply that nobody called.
Meetings booked before the show, a short coaching session for your booth team, and every lead called within a week of closing day.
In our own launch work, one lunch and learn reached about 30 buyers and one field demo about 40. We plan the event, fill the room through our callers and partners, and follow up every attendee.
For one important proposal or negotiation, we prepare what wins it: the business case in the buyer's terms, the objections and answers, and agreement terms both sides can live with.
Put in your own numbers. This is simple arithmetic, not a promise.
Long sales cycles mean orders may land months after the meetings. Not sure what to enter? We will work through it with you on the first call.
Every engagement is led by a senior seller with 15+ years selling technology across North America. Callers are chosen for your market, trained on your product, managed by Astra and checked every day.
Leads every engagement, builds the playbook with you, takes technical conversations and runs closing.
Strong communicators in English and French who book meetings across Canada and the United States. We hire for the ability to read people and switch styles, then train the product knowledge. Technical questions are handed to the right person.
Hindi and Punjabi speakers for India and South Asian communities in North America. Other countries and languages can be arranged with advance notice.
Backgrounds in healthcare and pharmacy, international business and recruitment, matched to engagements where that experience matters.
Every caller's activity and outcomes are reviewed daily. A warning sign gets a conversation the same day. If a caller is not right for your market, they move to work that suits them and the right person steps in. What we learn from your buyers tells us who that person should be.
We agree who to call, what a qualified meeting means, a realistic target for your market, and the message. You approve every word.
Calls first, supported by email and LinkedIn where it fits. A first call aims for a useful conversation, not a pitch.
Conversations held, meetings booked and held, what buyers said in their own words, objections, and what we recommend changing.
Continue, change direction, or stop. After the first month, reporting moves to every two weeks.
Example figures for an industrial client. Volumes vary by market: a home services company might book a hundred appointments a month, an industrial company twenty larger ones.
“We tried vision two years ago and it never left the pilot line.”
“Our integrator decides this, not us.”
Already have a supplier 12
No budget this year 6
Integrator decides 5
Add the three largest integrators to the list and call them as partners, not prospects.
Lead with the pilot line problem in the opener.
Tell us what you sell and who you want to reach. We will tell you honestly what a realistic first four weeks looks like for your market.