Results

What the work has produced so far

Two stories: an equipment launch built from nothing in three months, and service businesses built over more than twenty years. Clients are not named. Figures are approximate and stated as measured.

01 · Launch

An agricultural robotics manufacturer with a new machine and no buyers

The company had spent heavily on demonstration farms, placing equipment worth $200,000 to $300,000 with growers for about $15,000 a year. None of those growers bought.

1
The only system sold during the three month trial, and the largest single order in the company's history
120
Buyer interactions in three months, from 100+ prospects contacted
70
Growers and specialists at a lunch and learn and an on farm demo
~20
Systems forecast for next year once demo farm results are shown. A forecast, not a result

What we did

  • Replaced giveaway demos with a dealer led model, where trusted local dealers bring their own customers
  • Personally contacted more than a hundred prospects
  • Ran a lunch and learn and an on farm demonstration
  • Brought in a university research partner for independent validation
  • Opened Quebec: two trips to Montreal, 4 meetings, then 10
  • Rewrote the call scripts and sales deck

What we built

  • A full company website from scratch, with product, comparison and cost of ownership pages
  • Product videos cut from real field footage
  • A new go to market plan, written from what buyers told us
  • A demo farm program designed to show measured results next season

What it does not prove. One launch is not a pattern, and the forecast depends on next season's results. What it does show: the product was never the problem. Buyers needed someone they already trusted to introduce it. Read the full story →

02 · Evolve

Service businesses built over more than twenty years, and what happened after we stepped away

It started in 2000 as a home based business and grew into two established salons in Ontario, built on marketing, customer messaging, security and systems. The clearest measure is public: the review rating.

2000
Started as a home based business
2
Established salons built on the same strategy
4.7★
Public review rating, held for years while we were involved
3.9★
The rating after the engagement ended and nobody owned it

What we did

  • Wrote the email campaigns, and trained staff on how to engage, recommend and rebook
  • Built follow up that brings clients back after the first and second visit
  • Installed cameras and security systems with our automation partner, and trained staff
  • Ran social media and asked happy clients for reviews, consistently
  • Replaced manual scheduling and records with one point of sale system

What changed

  • Far more clients came back after a second visit
  • Theft and shrinkage dropped sharply once cameras and training were in place
  • Social engagement and reviews grew steadily
  • When the work stopped, the rating fell almost a full star

Observed by the owners over the years, not formally tracked. The new point of sale system now measures these properly.

What This Shows

From first launch to next stage, under one roof

01Strategy
→
02Outreach and channel
→
03Website and video
→
04Systems

Building something new, or ready for the next stage?

Tell us where you are. We will tell you honestly which part of this would make the biggest difference first.

Start a Conversation Outsourced Sales →
Astra Go To Market Group. astracorev.com
Start a Conversation