We review your pitch, your go to market strategy and your sales process, and if you want, we go through it ourselves as a real prospect would. Then we tell you plainly what is working, what is losing you deals, and what to fix first.
A slow reply. A pitch that answers questions nobody asked. Information held back too long. A leader who does not land well with buyers. Each one feels small from the inside. From the buyer's side, any one of them can end the deal.
How fast you respond to an inquiry, and how fast the next step happens.
Website, first call and first email. Do they make a buyer want a second conversation?
Do your people ask about the buyer before talking about themselves?
Is it clear, specific and about the buyer's problem, or a list of features?
Do buyers get the information they need when they need it, or does it arrive late and reluctantly?
Are hard questions answered honestly and calmly, or dodged?
When a buyer meets your leaders, does it build confidence or raise doubts?
Is there always a clear next step, or do conversations drift?
Example layout shown. Yours uses what actually happened, in the buyer's words.
The product demo is strong and specific.
Pricing is clear once it is shared.
Key numbers were held back until the fourth conversation.
No question about the buyer's goals in the first call.
Reply within four business hours.
Share the core numbers in the first pack, not the last.
Every audit ends with a walkthrough of the findings with your leadership team, a prioritised list of fixes, and an optional re test after 90 days to confirm the changes stuck.
We have personally evaluated more than forty franchise systems as serious buyers. Very few ran a franchise sales process that a strong candidate would call excellent. Most lose good candidates in ways they never see.
One example. A franchise system held back key information for weeks, released some data only after repeated requests, and finally arranged a call with its chief executive. The executive turned out to be part time and did not land well with the candidate. A deal that was close collapsed in one conversation. Nothing was wrong with the business model. Everything was wrong with how it was sold.
Send us one thing: your target list, your call script, your pitch deck or your outreach email. We make real calls with it, and within 48 hours you get a short scored review and the three changes we would make first. If you continue, the fee comes off the next step.
Request an outreach reviewThinking of buying a franchise? From people who have evaluated more than forty systems: an independent review of the disclosure document, the numbers, what existing franchisees say, and the questions the franchisor should answer before you sign. Quoted per franchise.
Desk audits and mystery buyer audits are a fixed fee, quoted after a short call and scoped in writing before they start. Tell us how you sell today and we will suggest which audit fits.